Credibility
Is the site trustworthy?
To determine whether a site is trustworthy, we look at a number of different parameters. Here is a selection of some of the most determining factors.
- Reviews from different sites.
- Inbound and outbound backlinks and quality.
- Positions in Google's search results.
- Quality of content.
- Up-to-date content.
popularity
Is the site popular?
To see if a site is popular, we look at social media accounts, and, we value positive interactions with content especially high.
- Reviews and users' voice.
- Number of interactions with content.
- Comments and shares of content.
- Quality of content.
- How often new content is posted.
reach
Does the site have reach?
To determine a site's reach, we look at their history, development and the number of people in their audience - as well as the no. of visitors to the site.
- Number of website visitors.
- Followers on Facebook.
- Followers on Instagram.
- Followers on LinkedIn.
- Historical development and viral trend.